We build strategic partnerships and advise on cross-border transactions across Asia and Europe. Our work spans AI infrastructure, renewable power for data centres and embodied AI devices.
AI infrastructure is our primary technology focus. We also advise on market entry, partner selection and cross-border transactions across Asia and Europe.
We bring developers, investors and technical partners together to advance AI data-centre projects.
We work with energy partners on renewable power supply for data centres.
We work on physical AI devices that interact with people and their surroundings.
We advise on market entry, finding local partners, assessing acquisition opportunities and structuring strategic alliances.
See news and milestonesEast2West began with East–West business advisory, trips and events for Asian investors. Its experience building commercial relationships across Asia and Europe informs its work in AI today.
Founder & CEO, East2West
Asia–Europe business leader specialising in strategic partnerships and cross-border transactions.
At Barcelona Fang Consulting, Chengcheng helped companies expand into new markets. She went on to found East2West in Spain. Today she brings her experience in market entry, investment assessment and cross-cultural negotiation to its work in AI infrastructure, renewable energy and embodied AI.
Read Chengcheng Li’s profileWe help companies understand local markets, find the right partners and agree on what each side will contribute.
We believe technology should improve people’s lives.
When can a site receive power, how much will be available at each stage, and what can renewable supply cover? Three questions for developers and energy providers to work through together.
Selected events and press from East2West’s work connecting East and West.
Press and public sourcesChengcheng Li helped organise the Madrid programme, co-hosted by the Sino-International Entrepreneurs Federation (SIEF) and IESE Business School. The forum covered AI, new energy and industrial cooperation.
Read SIEF’s summit reportEast2West Tech (East2west Technology Limited) is a separate company in Hong Kong, incubated by Cyberport since 2024.
Hong Kong Companies Registry record
For a feature marking 40 years of diplomatic relations between Spain and China, CCTV visited Barcelona Fang’s office and interviewed Chengcheng Li about the company’s work fostering business and cultural exchange between the two countries.
Watch the CCTV interview
IESE Business School and Barcelona Fang Consulting organised the forum with Horizon Research and Zhejiang University. It presented findings from New China–Spain Horizon, a study of bilateral investment. CNTV covered the event and interviewed Chengcheng Li.
Chengcheng Li met Felipe, then Prince of Asturias, at the Madrid forum after completing her IE MBA in May 2012. In his opening address, Felipe marked IE Business School’s 40th anniversary.
Read the Royal Household’s record
East2West organised a visit to Real Madrid’s Santiago Bernabéu Stadium for a Beijing Sport University delegation. The group met Alfonso Roberes, who led the club’s international sponsorship work, and a former Real Madrid coach.
East2West organised the programme for Tsinghua University, with a focus on elder care.
Across several editions, East2West worked with Chinese Friendly to help cultural institutions, universities and hospitality businesses engage with Chinese audiences. The third edition took place at the Thyssen-Bornemisza Museum in Madrid.
Archived conference website
Chengcheng Li helped establish a volunteer initiative supporting medical knowledge exchange and humanitarian cooperation. CGTN covered the initiative, and Pau Gasol held a live conversation with Dr Melchor Álvarez de Mon.
East2West organised a visit in Spain for Zhejiang University’s EMBA Female Entrepreneur Club.
East2West co-organised the Paris summit and the related London programme.
Chengcheng Li spoke with Modaes about consumer trends and international expansion in the fashion industry. Read the Modaes article
East2West helped launch “Understanding China’s next move” in Madrid and London.
We welcome enquiries about data centres, renewable energy supply, embodied AI and cross-border transactions.
Get in touch
