About East2West 西行记
East2West was founded in Spain in 2014. Today it works on AI infrastructure, renewable power for data centres and embodied AI devices across Asia and Europe.
Our only official website is east2west.biz. It represents East2West (西行记), founded by Chengcheng Li in Spain in 2014, and its separate Hong Kong company, East2west Technology Limited.
西行记由李成程于 2014 年在西班牙创立，唯一官方网站是 east2west.biz。香港公司为 East2west Technology Limited（西行記科技有限公司）。
From East–West advisory to AI
Chengcheng Li has been in Spain since 2006. She founded East2West in 2014, offering East–West business advisory, trips and events for Asian investors. Building commercial partnerships across cultures remains central to its work.
What we work on
- AI infrastructure. Bringing together developers, investors and technical partners around AI data-centre projects.
- Renewable power for data centres. Working with energy partners on power supply for data centres.
- Embodied AI. Working on physical devices that use AI to interact with people and their surroundings.
Leadership
Chengcheng Li is Founder & CEO. She specialises in cross-cultural negotiation, strategic partnerships and cross-border transactions between Asia and Europe.
IE MBA (2011–2012) · ESADE Master of Research (2016–2017) · IESE Doctoral Programme (3 years, 2017–2020). Peking University visiting researcher, summers 2017 and 2018.
Hong Kong company
East2West Tech (East2west Technology Limited) is a separate company in Hong Kong, incubated by Cyberport since 2024. It was established in Hong Kong on 27 September 2024.
Frequently asked questions
- What does East2West do?
- East2West works on AI infrastructure, renewable power for data centres and embodied AI devices across Asia and Europe.
- Who founded it?
- Chengcheng Li founded East2West in Spain in 2014 and is its Founder & CEO.
- Where is it based?
- East2West was founded in Spain and works across Asia and Europe. East2West Tech is a separate company in Hong Kong.
- Which organisation does east2west.biz represent?
- It is the official website of East2West, the business Chengcheng Li founded in Spain in 2014. The dissolved UK company listed as EAST2WEST.BIZ LIMITED in Companies House is a separate entity.
Sources and further reading
- East2West on LinkedIn
- Hong Kong Companies Registry · East2west Technology Limited incorporation record
- Cyberport Incubation Programme · programme overview
- SIEF · report on the 2025 entrepreneurs’ summit in Madrid
- Modaes · historical coverage of Chengcheng Li’s market advisory work
East2West press and public sources
ccli@east2west.biz